Top Tips for Building a B2B Tech Case Study Program
Getting customers to go on-record to endorse a product is a big challenge for marketers, especially in the B2B technology space. But as any savvy marketer knows, having that third party validation...
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How to Combine SEO and PR for Marketing Success
PR has evolved considerably over the past decade and is (or at least should be) deeply intertwined with broader digital marketing strategies. In particular, as the digital channel consumes an even...
View ArticleThe Do’s and Don’ts of Winning Over a Journalist from Cision’s 2024 State of...
Pitching news and story ideas to journalists is like trying to make a new friend. You need to cultivate the relationship, which requires a good deal of effort, while considering the other party’s needs...
View ArticleCutting-Edge AI, Valvoline’s HPC Leap, and World Record Deadlifts
SC24 brought together the best of AI innovation, product launches, and yes, a world-record deadlift. Here are some of our favorite moments from the show. SC24 VDURA x The Mountain VDURA had the...
View ArticleNavigating and Overcoming a LinkedIn Shadow Ban
Are you posting regularly but still seeing minimal engagement, even though your content is solid and it follows best practices? You might be dealing with a LinkedIn shadow ban. A shadow ban is when a...
View ArticleCaptivating Customers with the Power of Augmented Reality
Augmented reality (AR) has the ability to transform the landscape of public relations and marketing, offering brands innovative ways to engage with their audiences. By blending digital elements with...
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