Three Tips to Consider When Creating a Launch PR Plan
Tier one announcements take a lot of work. Whether it’s product related, a new round of funding, a leadership change, or something else entirely, a strong launch PR plan is essential for success. From...
View ArticleSaaS Growth Strategies: Leveraging PR for Sustainable Success
In the fast-paced world of Software as a Service (SaaS), standing out from the competition is no small feat. With a plethora of options available to consumers and businesses alike, SaaS companies must...
View Article7 Takeaways from Muck Rack’s State of Journalism 2024 Report (And What PR...
Muck Rack recently released its State of Journalism 2024 report, which surveyed more than 1,000 journalists on a variety of industry topics including how journalists work, how they use generative AI...
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DigiMarCon Seattle – a Marketer’s Key Takeaways
Earlier this week I had the opportunity to attend DigiMarCon Seattle, the premier digital marketing, media and advertising conference in the Pacific Northwest region. This was the third year for...
View ArticleFour Core Public Relations Lessons (Taylor’s Version)
Love her or hate her (we’re Team Swiftie), Taylor Swift knows a thing or two about a successful public relations (PR) strategy. In 2023, she was the top streamed artist on both Apple Music and Spotify...
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7 Tips for Getting the Most from Your Crisis Communications Plan (Free Download)
Communicators today face potential crises around every corner. The headlines are endless: Roku, Columbia University, Kellogg’s, Apple, the Royal Family. And that’s just the past few weeks. While these...
View Article5 Social Media Tips for Small Businesses
As a small business owner, it can be difficult to balance social media content that targets local customers while engaging a wider audience with industry trends. While there are numerous aspects to...
View ArticleUnlocking Media Coverage: 3 Key Takeaways from Cision’s 2024 State of the...
In today’s rapidly changing media environment, public relations (PR) professionals must stay ahead of the curve to effectively engage with journalists and secure media coverage. Cision, a PR software...
View ArticleEverything You Need to Know About Black Hat USA Las Vegas
What is Black Hat USA Las Vegas? Black Hat USA Las Vegas is a major US cybersecurity conference, held every August. In 2024, it takes places on August 3-8 at the Mandalay Bay hotel and resort. It’s a...
View ArticleCreating a Strong Voice in a Crowded Market
It’s no secret that the tech industry is highly competitive. Every technology breakthrough leads to a flood of new players and established companies trying to catch the wave. With that comes similar...
View Article3 Key PR Tips for Trade Show Success
Conference season is heating up, and with it comes the chance to highlight your brand, engage with customers and partners, and make a splash in the news. There are different ways for organizations (and...
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6 Key Takeaways from Black Hat USA 2024
Black Hat USA 2024 is in the books and I’m still sweating just writing about it. Yes, it was hot (110)! But luckily all the folks I spoke with were once again, super cool. I’ll get right to the point...
View ArticleHow to Win the Media Relations Long Game
Communication pros in the tech industry face a unique challenge: how to generate interest and buzz in technologies that may be years away from true productization and commercial readiness. More...
View Article10 Tips for Interviewing B2B Tech Subject Matter Experts
If you’re responsible for creating B2B tech content, this post is a must–read. We all know creating compelling content is really hard. Not only do you have to be a skilled writer, but you need to set...
View ArticleManaging a Negative Article
This article originally appeared in PR News. The “one article” crisis. For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face – and need to know how to...
View Article9 Signs Your PR Agency Gets You
Running a successful marketing program requires teamwork, understanding and lots of hard work. When picking a PR agency partner – or when evaluating the success of an ongoing program – it’s important...
View ArticleGhosted on Your Media Pitch? Here’s How PR Pros Handle the Silence
As Halloween approaches, what better topic to dive into than pitch ghosting? Nothing stings more than getting that initial engagement from a media contact, followed by silence and unresponsiveness. It...
View ArticleHow to Build a Better Rapid Response Program
This article originally appeared in PRNews. Rapid response, newsjacking, reactive outreach – whatever you call it, can be a major part of a successful PR program. Reporters need color commentary and...
View Article5 Insider Tips for Channel Media Success
For many B2B IT and cybersecurity companies, the channel is king. Rather than only selling their products and services to organizations directly, B2B-focused companies leverage channel...
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Six Tips for Creating Compelling Carousel Posts
Any good marketing content program should make maximum use of every piece of content. Maybe you already promote your content pieces on social media (and if you don’t you should). But finding unique...
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